The status of the commercial real estate market dictates the necessity to search for efficient instruments to attract resources for successful development of contemporary cities, the necessity to develop strategic programs and the projects of integral development. As of today, the city image is considered one of such instruments, which is capable of playing an important part in attracting the additional resources for the territories development.

The main purpose of the City Property Fair is to give the opportunity for the participants of the real estate market to represent the projects in the new context of the conceptual development of the city, to get aware of the urban development plans of the Russian cities and the modern projects of commercial structures.

The City Property Fair uniquely combines the format of both a specialized site for demonstration of the major city-forming projects and a business forum, which is going to unite the active participants of the city environment transformation, authorities, investors, developers, architects.

The central event of the business program of the fair will be a conference “City Marketing Special”, unique for the Russian market of commercial real estate, within the frames of which the foreign and Russian experts, the representatives of the city administrations and the business leaders will discuss the mechanisms of a city image formation, the technologies of the city and the region promotion, the European experience of the city marketing and the Russian realia.